A minimalist art experiment at the intersection of financial inevitability and internet culture.
Page 02
The Idea
A hyper-minimal, white website featuring a single object: a knife falling endlessly.
It literalizes the most overused warning in trading culture: "don't catch a falling knife" — by removing charts, numbers, and noise, leaving only the outcome.
Page 03
Why It Works
Instantly legible metaphor
Meme-aware without being cringe
Professional, Apple-grade restraint
Designed to be screenshotted, shared, and debated
Page 04
Cultural Context
Retail traders lose billions trying to time bottoms. Twitter repeats the same advice endlessly. Everyone thinks they're smarter than the knife.
This project freezes that moment of hubris into a single, eternal visual.
Page 05
Product Experience
Stark white canvas
One falling knife, rendered cleanly
Minimal copy, maximal implication
Optional interaction: "Catch the Dip" (it never works)
Page 06
Distribution
Crypto Twitter
Fintech / design communities
Screenshot virality
"What is this?" curiosity clicks
Page 07
Monetization
This does not need revenue to succeed. If monetized:
Limited edition prints
NFT / on-chain timestamped versions
Sponsorship from trading platforms (ironically)
Page 08
Why Now
Markets are euphoric. Everyone is calling tops and bottoms again.
The knife is already falling — people just refuse to look down.
Page 09
The Point
The Falling Knife doesn't predict markets. It documents human behavior.
And it does it with one object, zero noise, and no mercy.